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Patient First, the patient transfer and care services transport company, has brought all it operations together under a new website.

The website for the first time incorporates all of the Patient First divisions – Patient Transfer, Bariatric Services, Care Services, Training and Education, and Event Services.

The website reflects the increasingly sophisticated range of services the company supplies, and includes Patient First’s new brand colours, green and orange, which reflect the involvement of its parent company NSL Services Group.

Patient First continues to thrive under NSL’s stewardship, with the ambulance fleet undergoing a significant investment of new vehicles, and the purchase of specialist bariatric ambulances capable of transferring patients up to 75 stone.

Matt Larkin, Patient First’s Managing Director commented: “As Patient First grows we wanted a site that reflected the professionalism of the people that work for us, and that worked around our new brand and core values. I’m delighted the website betters reflect the increasing range and complexity of services we seek to offer our clients.”

Patient First’s new brand is being rolled out across the company's comprehensive fleet of vehicles.

Gary Webb, Marketing and Communications Manager, is in charge of the changes.

“In tweaking the brand colours we’ve retained the legacy value of the Patient First name, whilst subtly making the connection with our parent company. The fresh website look and feel reflects that close relationship with NSL, uses superb imagery reflecting the breadth of the operation, and includes ease of connectivity for visitors including search, online feedback and contact.

The site can be found at www.patientfirstgroup.com

Notes for editors

Patient First, based in Shrewsbury, employs more than 170 people, and provides non-emergency patient transport and associated services to NHS and local authorities countrywide, including Birmingham Women's Hospital and Shropshire and Herefordshire NHS Trusts.

Patient First was acquired by NSL in January 2010. NSL is a nationwide provider of outsourced services to the public and private sectors and has extensive experience in passenger transport, currently carrying in excess of 5million passengers per year. Patient First is part of NSL’s Care Services Division.